Version dated 04/2025
This cookie notice supplements the Motel One privacy policy. We use cookies (i.e. text files) or web beacons (i.e. graphics files), which are stored on the user’s device. These files are used to collect certain user-specific settings and technical information that can be used to identify users. This information shows when and how our websites www.hotel-lancaster-hydepark.com, www.motel-one.com and www.the-cloud-one.com (hereinafter ‘websites’) are used by users and enables us to continuously improve them. We also use tracking and analysis tools to ensure the ongoing optimisation and needs-based design of our websites.
Tracking also enables us to collect statistics regarding the use of our websites, which helps us to enhance our online presence using the resulting findings. Various types of cookies and tracking/analysis tools are used. Cookies can be used by Motel One itself or by other third-party providers.
For cookies from third-party providers (such as Google Maps), the provider in question may also incorporate cookies and analysis tools into the websites of Motel One. Motel One has no influence over the cookies or tools used by the third-party provider. By giving your consent, you authorise the third-party provider to use cookies and process data. This may result in data being transmitted outside the EU/EEA, for example to the USA. It may not be possible to guarantee that these countries afford a level of data protection comparable to that ensured by the GDPR. If you do not agree to this, you can revoke your one-off consent to technically unnecessary cookies by unticking the box at any time. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.
A. Essential cookies
This technology is necessary in order to activate the core functionality of the websites. The key services cannot be provided without essential cookies. The user cannot deactivate essential cookies.
I. Usercentrics consent management platform
Usercentrics is a consent management platform via which the declaration of consent of the user to data processing is obtained, administrated and documented in accordance with data protection regulations.
1) Data controller
Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany
2) Cookie set by:
Usercentrics GmbH, Rosental 4, 80331 Munich, Germany
3) Purposes of data processing
- • Compliance with legal obligations
- • Consent storage
4) Technology used
- • Cookies
- • Local storage
5) Data attributes
- • Consent ‘Yes’ or ‘No’
- • Log file data (anonymised IP)
6) Data collected
- • Date and time of the visit
- • Device information
- • Browser information
- • Anonymised IP address
- • Opt-in and opt-out data
7) Legal basis
The legal basis for the processing of personal data is the legitimate interest of Motel One in maintaining its websites pursuant to Article 6(1)(f) GDPR, as well as obtaining users’ consent in a legally sound and documented manner pursuant to Section 25 TTDSG.
8) Categories of data recipients
When a cookie is set by service providers, the personal data is passed on to the service provider. Usercentrics acts on behalf of Motel One to ensure that consent is collected and documented in accordance with data protection regulations. Usercentrics thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.
9) Place of processing
European Union.
10) Storage period
Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance.
The information stored by Usercentrics is erased after seven days at the latest.
You can find more information about Usercentrics at: https://usercentrics.com/privacy-policy/
B. Technical cookies
Technical cookies facilitate navigation on our websites and the use of essential features. Using technical cookies ensures that, for example, after logging in with a user name and password, the user remains logged in during his or her visit to the site. Additionally, technical cookies make it possible to retain user-specific configurations and settings (e.g. language settings).
1) Data controller
Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany
2) Cookie set by:
Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany
3) Purposes of data processing
To support the fundamental functions of our websites.
4) Technology used
- • Cookies
- • Pixel
5) Data collected
- • Basket ID
- • Session ID
- • Language preferences
- • Account authentication information
- • Log-in status information
6) Legal basis
The legal basis for the processing of personal data is the legitimate interest of Motel One in maintaining its websites pursuant to Article 6(1)(f) GDPR.
7) Categories of data recipients
Motel One uses the following service providers to process personal data using technical cookies:
- • Computop Wirtschaftsinformatik GmbH
- • Emarsys eMarketing System GmbH
They act as the contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing agreement with our service providers in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.
8) Place of processing
Germany, European Union.
9) Storage period
Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance.
You can find more information at: https://www.motel-one.com/en/data-privacy or http://www.the-cloud-one.com/en/data-privacy/
C. Analysis and tracking cookies
Tracking and analysis tools are used to ensure the ongoing optimisation and needs-based design of our websites. Tracking also enables us to collect statistics regarding the use of our websites, which helps us to enhance our online presence using the resulting findings.
I. Google Analytics and Google Consent
Google Analytics is a web analytics service. Google Analytics enables the controller to analyse the behaviour of users and generate customer segments and profiles
by using other Google services, such as Google Tag Manager.
1) Data controller
Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany
2) Cookies set by
Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin, D02 R296, Ireland
3) Purposes of data processing
- • Marketing/remarketing
- • Advertising
- • Web analytics
- • Analysis of website use in order to optimise the website and adapt its design to meet user requirements
- • Reports on website activity
- • Cross-device tracking in order to optimise the website and adapt its design to meet user requirements
- • Data storage
- • Personalised adverts
- • Conversion tracking to determine the success of advertising
- • Creation of data models to determine the success of advertising
4) Technology used
- • Cookies
- • Pixel tags
- • Cross-device tracking with deterministic linking (makes it possible to evaluate the use of online services with various electronic devices by the same person after he or she has logged in)
5) Data attributes
- • IP address (anonymised)
- • User and log-in ID (pseudonymised)
- • Browser information (browser type, referrer/exit pages, the files displayed on our website, operating system, date/time stamp and/or clickstream data)
- • Usage data (views, clicks, duration of use, frequency of use)
6) Data collected
- • IP address
- • User and log-in ID
- • Date and time of the visit
- • Usage data
- • Click path
- • App updates
- • Browser information
- • Device information
- • JavaScript support
- • Pages visited
- • Referrer URL
- • Downloads
- • Flash version
- • Location information
- • Purchasing activities
- • Widget interactions
- • Online identifiers: GCLID (Google Ads Click Identifier), DCLID (DoubleClick Click Identifier), User ID, AUID (Advertiser ID)
- • App Instance ID
- • Approval status
- • Aggregated ad clicks and conversions
- • Country level location
- • Device type
- • Browser type
- • Time of day
7) Legal basis
Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.
8) Categories of data recipients
When a cookie is set by service providers, the personal data is passed on to the service provider. Google Analytics acts on behalf of Motel One for marketing and publicity purposes, for example. Google thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.
Google processes your data within the context of ‘Google consent’ as an independent controller in line with the GDPR.
You can find more information at: How Google retains the data we collect – privacy policy and terms of use – Google https://safety.google/privacy/privacy-controls/
Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en
Cookie policy URL https://policies.google.com/technologies/cookies?hl=en
9) Place of processing
European Union, United States of America.
As part of this, personal data is transmitted to a third country (outside the EU/EEA). Google LLC (USA) is registered within the EU-US Data Privacy Framework; this means that transmission to third countries occurs on the basis of EU Commission’s adequacy decision under Article 45(1) GDPR.
10) Storage period
Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.
The data collected is erased after 36 months. The data storage location is Frankfurt am Main, Germany.
The information stored by Google is managed in your Google account, for example, where you can also delete the data yourself.
You can find more information at: https://safety.google/privacy/privacy-controls/
Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en
Cookie policy URL https://policies.google.com/technologies/cookies?hl=en
II. Google Tag Manager
This is a tag management system for managing JavaScript and HTML tags which are used to implement tracking and analysis tools (such as Google Analytics). Using tracking and analysis tools, the controller can analyse the behaviour of users and generate customer segments and profiles. No data is stored in Google Tag Manager itself. Google Tag Manager is merely used to transmit data to other data processing systems, such as Google Analytics, which will process your IP address.
1) Data controller
Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany
2) Cookie set by:
Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
3) Purposes of data processing
Management of website tags.
4) Data collected
Tag Manager processes your IP address. Apart from that, Google Tag Manager can only activate other tags which might collect and process personal data.
5) Legal basis
Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.
6) Categories of data recipients
When a cookie is set by service providers, the personal data is passed on to the service provider. Google acts on behalf of Motel One to pursue marketing and publicity purposes, for example. Google thereby functions as a contractual processor in accordance with Article 28 GDPR. For this purpose, we have concluded a contractual processing contract with our service provider in accordance with the requirements of the GDPR. Your personal data will only be processed in accordance with our instructions.
7) Place of processing
European Union, United States of America. As part of this, personal data is transmitted to a third country (outside the EU/EEA). Google LLC (USA) is registered within the EU-US Data Privacy Framework; this means that transmission to third countries occurs on the basis of EU Commission’s adequacy decision under Article 45(1) GDPR.
8) Storage period
Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.
The information stored by Google is managed in your Google account, for example, where you can also delete the data yourself.
You can find more information at: https://safety.google/privacy/privacy-controls/
Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en
Cookie policy URL https://policies.google.com/technologies/cookies?hl=en
Cookie policy URL https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/
III. Google Maps
This is an online mapping service.
1) Data controller
Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany
2) Cookie set by
Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
3) Purposes of data processing
To display maps
4) Technology used
Cookies.
5) Data attributes
- • Cookies
- • Usage data
6) Data collected
- • IP address
- • Location information
7) Legal basis
Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.
8) Categories of data recipients
When the cookie is incorporated, personal data is disclosed to Google Ireland Limited. Google uses your data for its own purposes and for our purposes. In the event that data is processed jointly on our homepage, Motel One and Google are jointly controllers under Article 26 GDPR. Google and Motel One have concluded a joint controller contract pursuant to Article 26 GDPR regarding the processing of your data.
9) Place of processing
European Union, United States of America. As part of this, personal data is transmitted to a third country (outside the EU/EEA). Google LLC (USA) is registered within the EU-US Data Privacy Framework; this means that transmission to third countries occurs on the basis of EU Commission’s adequacy decision under Article 45(1) GDPR.
10) Storage period
Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.
The information stored by Google is managed in your Google account, for example, where you can also delete the data yourself.
You can find more information at: https://safety.google/privacy/privacy-controls/
Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en
Cookie policy URL https://policies.google.com/technologies/cookies?hl=en
D. Marketing cookies
This technology is used by advertisers to display adverts that are relevant to your interests.
I. Google Ads and Google Consent
Google Ads is Google’s online advertising program. We use this to display ads and measure the success of our adverts so we can improve them on an ongoing basis.
The basic technical setting of consent mode determines whether you have consented to the use of individual Google marketing cookies. If you have given your consent, only those Google marking cookies to which you have explicitly agreed will be enabled.
1) Data controller
Motel One GmbH, Tegernseer Landstrasse 165, 81539 Munich, Germany
2) Cookie set by:
Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
3) Purposes of data processing
- • Advertising
- • Marketing/remarketing
- • Personalised adverts
- • Web analysis
- • Conversion tracking to determine the success of advertising
- • Creation of data models to determine the success of advertising
4) Technology used
- • Cookies
- • Pixel tags
5) Data attributes
- • User agent
- • Conversions
- • Usage data (clicks, views, referrer, URL visits)
- • Google Ad cookie
- • Potentially income
- • Points of contact with advertising media
6) Data collected
- • IP address
- • Browser information
- • Usage data
- • Date and time of the visit
- • Location information
- • CookieID
- • Online identifiers: GCLID (Google Ads Click Identifier), DCLID (DoubleClick Click Identifier), User ID, AUID (Advertiser ID)
- • App Instance ID
- • Consent status
- • Aggregated ad clicks and conversions
- • Device type
- • Browser type
7) Legal basis
Pursuant to Article 6(1)(a) GDPR, the legal basis for the above processing of data is your consent, which you have granted us either through the banner on the website or by ticking a box further up. You can withdraw your consent at any time by unticking the box. This shall not affect the legality of the data processing that occurs until your consent is withdrawn.
8) Categories of data recipients
When a cookie is set by Google, the personal data is passed on to Google. Google processes your data as an independent controller in line with the GDPR.
You can find more information at: How Google retains data that we collect – privacy policy and terms of use – Google
https://safety.google/privacy/privacy-controls/
Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en
Cookie policy URL https://policies.google.com/technologies/cookies?hl=en
9) Place of processing
European Union, United States of America.
It cannot be excluded that Google Ads may transfer data to the USA for the purpose of storage and further processing. As part of this, personal data is transmitted to a third country (outside the EU/EEA). Google LLC (USA) is registered within the EU-US Data Privacy Framework; this means that transmission to third countries occurs on the basis of EU Commission’s adequacy decision under Article 45(1) GDPR.
10) Storage period
Your personal data is erased or blocked as soon as the purpose for which it was stored has been achieved. Data can only be stored beyond this point if provided for by European or national laws, regulations or other ordinance. If data is processed on the basis of your consent, we will erase your personal data once you have withdrawn this consent.
The collected log data is anonymised after nine months and the cookie information is anonymised after 18 months.
The information stored by Google is managed in your Google account, for example, where you can also delete the data yourself.
Click here for more information and to view Google’s data protection settings: https://safety.google/privacy/privacy-controls/
Click here to read the privacy policy of the processor. https://policies.google.com/privacy?hl=en
Cookie policy URL https://policies.google.com/technologies/cookies?hl=en
E. Data protection officer of the controller (Motel One)
The controller’s external data protection officer is:
Dr Karsten Kinast, LL.M.
KINAST Rechtsanwaltsgesellschaft mbH
Nordstrasse 17a
50733 Cologne, Germany
Tel.: +49 (0)221 222 183 0
Email: dsb-motelone@kinast.eu
Website:https://www.kinast.eu
The data protection officer is a non-legal adviser who performs their work independently.
F. Rights of the data subject
The GDPR provides you, as the data subject of personal data processing, with the following rights:
Right of access: Article 15 GDPR
According to Article 15 GDPR, you can request information about your personal data which we process.
Right to rectification: Article 16 GDPR
According to Article 16 GDPR, you have the right to request the immediate rectification of any inaccurate personal data that we store or to have incomplete personal data that we store completed.
Right to erasure (‘right to be forgotten’): Article 17 GDPR
According to Article 17 GDPR, you can request the erasure of your personal data that we store if the processing is no longer necessary to exercise the right to freedom of opinion and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend against legal claims.
Right to restrict processing: Article 18 GDPR
According to Article 18 GDPR, you have the right to request the restriction of your personal data while the accuracy of this data is being verified or in the event of unlawful data processing.
Right to data portability: Article 20 GDPR
According to Article 20 GDPR, you have the right to portability for your personal data.
Right to object: 21 GDPR
In the case of the processing of your personal data on the basis of legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right pursuant to Article 21 GDPR to object to the processing of your personal data if there are grounds for doing so based on your personal situation or if you object to direct advertising. In the case of direct advertising, you have a general right to object that must be adhered to by us without the need to specify a particular situation.
Complaint to a supervisory authority: Article 77 GDPR
According to Article 77 GDPR, you have the right to lodge a complaint with a supervisory authority. In general, you can contact the supervisory authority in your usual place of residence, your place of work or our corporate domicile for this purpose.
Revoking consent pursuant to Article 7 GDPR
According to Article 7(3) GDPR, you can revoke the consent you have granted us at any time. Please note that revoking consent does not affect the lawfulness of the processing carried out based on consent until its revocation.
Further information can be found in our privacy policy at Data protection (motel-one.com).